Following a few years of uncertainty with TPD regulations and Brexit, the e-cigarette industry is still on an upward trend. 2018 saw the rise of the Juul in both the US and UK, an increase in both demand and supply for new vaping technology and more support from public health bodies. With a global projected CAGR of 20.8% in the next decade, the vaping industry and manufacturers are evolving as quickly as possible to cater to an evolving market. An increase in pod kits following the success of Juul and an increased uptake in vaping amongst smokers: In 2018 the number of vapers in the UK broke 3 million and on top of that there was a 30 fold increase in vape shops on the high street. Following more support and from the likes of the NHS and Public Health England, vaping and its reputation is seen as more valid and legitimate amongst smokers. Add to that campaigns like Stoptober and Vapril encouraging smokers to try vaping as a legitimate means of smoking cessation, we’re expecting to see an increase again in the number of entry level vapers in 2019. While the market for advanced vaping equipment is fairly saturated, the biggest gap currently is in the entry level market. With the ...